EXPERIENTIAL ACTIVATION
Rosie:
Bring Rosie Along
THE ASK
Launch Rosie wine cocktails in Australia, building awareness and excitement around this new category over 12 months. The goal is to drive trial and establish Rosie as the go-to brand for social outings, especially for “girls’ day out” moments.
THE IDEA
“Bring Rosie Along”—personify Rosie as the fun, easygoing friend who’s always up for a good time. Position the brand as a must-have companion for memorable outings, making Rosie a natural part of every social occasion.
Through vibrant digital content, in-store displays, and activations, “Bring Rosie Along” creates buzz and builds trial. Social media engagement and PR efforts highlight Rosie’s role in on-premise experiences, ensuring the brand is at the center of the conversation.
EXPERIENTIAL IDEA
Taking ‘discovering Rosie’ into a real world experience, giving consumers the chance to find the Rosie Garden party through hints and tips from Brand Ambassadors and influencers. In the weeks leading into the experience, shared clues on paid socials to tempt our fans into finding Rosie…
Through a hidden doorway comprised of luscious greenery and florals, a secret Garden party takes place, florals galore, cocktails on tap and tables filled with vibrant treats and more.
