EXPERIENTIAL ACTIVATION
Coke Studio
THE ASK
COKE Studio™ is a global music platform that connects renowned, emerging, and breakthrough artists to create ‘Real Magic.’ Engage Gen-Z at music festivals by making them feel actively involved in the music experience while reinforcing Coca-Cola's positioning as a brand at the intersection of music and culture.
THE IDEA
Coke Studio™ created an immersive experience where festivalgoers could remix Tones & I’s official track, enjoy a Coke sample, and transform their Coke cups into playable vinyl records of their remix. The journey ended with a photo moment, using AI to design a personalised album cover for their record.
Despite the cancellation of major festivals like Rolling Loud and Splendour in the Grass, the activation adapted and found success at New Zealand’s Electric Avenue festival, where participants created AI-generated headshots as part of their music label experience.
Initial concept of how the multi level experience would come to life.
MIX
Mix your version of Tones and I’s official Coke Studio track
How it would come to life
ENJOY
Enjoy your free Coke at the sample station
REPURPOSE
Repurpose your Coke cup by melting it down
PRESS
Press it into a mini playable vinyl record with your track (tech found to melt plastic to record in 50 seconds)
SNAP
Snap your pic at the photobooth
Print to create your own unique vinyl sleeve and your record is complete
