NSW 1st Place, 2023

I was honored to place 1st in NSW for AWARD School in 2023. This achievement marked a pivotal moment in my career, as I transitioned from Designer to Art Director. The course challenged me to push my creative boundaries and think on a larger scale, all with the invaluable guidance of my tutors. The insights and skills I gained will remain a cornerstone of my professional journey.

In 2024, I was thrilled to stay connected to the AWARD School community, serving as an ambassador for the 2024 class intake. It’s been incredibly rewarding to give back to a program that has shaped so much of my career.

Super Jury Comments

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Super Jury Comments •

“Overall I thought this book was the most consistent in terms of hitting the right balance of insight and execution. And had a few killer ideas to boot. The 'Rollin with Rolland' idea is simple and fun and gives the brand character in many ways. I also thought the Ryobi TV spot was a clever way of demonstrating the brand promise with an unexpected twist. The Favourites execution was, again, really simple and tight to the brief… a simple tagline would have been enough to tell the story. The 'Smell Zone' is an insight as true to any brand I've seen. Finally, 'SolaRing' is simple and clever. Congrats. Nice book.”

EAMONN DIXON
Creative Director, Goodby Silverstein & Partners (USA)

“Some great insightful thinking here. Love the Subway Smell Zone. Using an olfactory distinctive asset to target customers is super smart, and something I haven't seen fast food chains capitalize on enough. Rollin' with Rolland is a nice social idea that's simple but engaging and answers the brief in an unexpected way. And finally, I need a Solaring to get me through the long, dark Danish winter start! Such a brilliant innovative idea. Very well done overall. I look forward to seeing you take the industry by storm.”

PIA CHAUDHURI
Global Creative Lead - Play Inclusion, LEGO (Denmark)

What made it to ‘The Wall’

TVC | Ryobi

  • A 30 second TVC storyboard for the Ryobi Hedge Trimmer

  • House proud people with a hedge that needs trimming.

  • The fastest way to get your hedges in shape

Creative Commerce | Solaring

  • Come up with a product, business or entrepreneurial idea.

  • Immersing ourselves in the environment and nature are proven to boost our mental health, how could we create a product or a service that takes advantage of this fact?

Print Campaign | Cadbury Favourites

  • A series of three print ads for Cadbury Favourites

  • People entertaining at their place, who want a treat that will cater to the tastes of whoever might turn up.

  • There’s something for everyone in a box of Favourites.

  • Dealing with torn bin liners is an unfortunate and frustrating In a culture of hosting, we want to impress our friends with trendy, cutting-edge cuisine, fancy cheese platters, and stylish dining decor.

    Idea: Embrace the simplicity – sometimes, the real crowd pleaser is a box of Favorites.

But that's not all

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But that's not all •