FIREFIGHTERS MUTUAL BANK
Home Loans
THE ASK
Firefighters Mutual Bank (FMBL), serving Australia’s volunteer and employed firefighters, aims to deepen its commitment to the firefighting community and become their preferred bank. Following the Black Summer, FMBL wanted to create a campaign that offers meaningful support to firefighters.
INSIGHT
During bushfire emergencies, firefighters are often away from their families for extended periods, staying in temporary accommodations or incurring personal costs.
IDEA
Partner with Airbnb to provide free or discounted accommodations for firefighters during bushfire season, enabling hosts to support firefighters by opening up their homes.
EXECUTION
Launch a social campaign encouraging Airbnb hosts or anyone with a spare home during the holidays to offer it to nearby firefighters. The initiative will provide firefighters with safe, accessible accommodations near fire-affected areas, allowing them to rest without being far from the action. Additionally, this support could extend to firefighters who need a serene post-holiday retreat with their loved ones.
FMBL integration: Firefighters can use their FMBL credit card details in the promo code section on Airbnb to unlock free or discounted accommodation.
COMMERCIAL CREATIVITY | AWARD SCHOOL (THE WALL)
Solaring
THE ASK
Immersing ourselves in the environment and nature are proven to boost our mental health, how could we create a product or a service that takes advantage of this fact?
INSIGHT
Despite the crucial role of Vitamin D in overall health and well-being, many people are remain deficient due to neglecting time outdoors.
TARGET AUDIENCE
Individuals mindful of their well-being, who can overlook the importance of healthy sun exposure.
IDEA
Introducing Solaring, the mood ring that measures sun exposure to keep your vitamin D sufficient. Its changing colors reflect sunlight duration and intensity, prompting users to spend necessary time outdoors to soak up some sun. This gentle cue encourages regular outdoor breaks, while the accompanying app sets personalized goals, tracks progress, and provides real-time insights on sunlight benefits.
PR | AWARD SCHOOL BRIEF
Extinction Aisle
THE ASK
A PR idea for Greenpeace that inspires people to take action to preserve Australian wildlife. The proposition was, single use plastic created today will be in our ocean tomorrow.
INSIGHT
With our relentless consumption of single-use plastic, we are driving marine life towards extinction.
IDEA
Create a disruptive shopping experience to emphasise the harsh reality of our marine life’s not so distant future.
EXECUTION
Hijack shelves in supermarkets with marine life encased in packaging comprising of ocean plastic. Expiration labels will showcase the projected date of extinction for each species, conveying the grave consequences of our continued plastic pollution. A QR code can be scanned for more information and ways to combat single-use plastic pollution.