THE ASK

Barambah Organics needed a cohesive and appealing brand identity to better reflect the superior taste of their products. Their existing packaging and branding were cluttered and inconsistent, which undermined their consumer appeal.

THE IDEA

A refreshed visual identity was created, guided by a comprehensive brand strategy. This included redesigning the logo, updating packaging across the product range, and establishing a consistent advertising look and feel. As the design lead, responsibilities spanned concepting the branding overhaul, directing product photoshoots, and laying the groundwork for the internal rollout of the refreshed identity.